Categoryissue 2-2026, publication

prof. dr hab. inż. Zbigniew KŁOS – Politechnika Poznańska, Wydział Inżynierii Lądowej i Transportu, ul. Piotrowo 3, 60-695 Poznań, Polska, e-mail: zbigniew.klos@put.poznan.pl
dr hab. Jacek KŁOS – Uniwersytet im. Adama Mickiewicza w Poznaniu, Wydział Chemii, ul. Uniwersytetu Poznańskiego 8, 61-614 Poznań, Polska, e-mail: jacek.klos@amu.edu.pl

Received 12.02.2026. Accepted 23.02.2026

pp. 22-27

Abstract

Purpose: The main goal of this paper is to present challenges stemming primarily from the ‘BANI world’ and the VUCA approach, particularly in one of the actually key areas of quality, regarding aspects of security.
Design/methodology/approach: The raised issues are crucial for identifying a rational approach to shape a secure data and information flow system within an organization, thus providing a chance to gain customer trust in their interactions with the organization.
Findings/conclusions: Analysis of the presented proposals indicates that rational proposals are being formulated for effective solutions to the problems raised regarding qualitative aspects of security.
Research limitations: The approach referred to as the ‘BANI world,’ describing the shape of the world around us, still gives the impression of an incomplete understanding of the issues it presents, and therefore, the set of its elements, including those related to security aspects, may require further exploration.
Practical implications: The issues raised in this article and the proposed actions and solutions should be applicable in real-world confrontations with the challenges of the ‘BANI world’, concerning the discussed range of security aspects.
Originality/value: The available literature on the ‘BANI world’, and particularly the methods and means addressed to its challenges, is currently limited in its broad perspective, although to a lesser extent in relation to the discussed security aspects.

Keywords

‘BANI world’, VUCA approach, challenges, organization, enterprise, qualitative trend, lack of a sense of security, secure information flow system, cyber hygiene principles

prof. dr hab. Katarzyna SZCZEPAŃSKA – Politechnika Warszawska, Wydział Zarządzania, ul. Narbutta 85, 02-524 Warszawa, Polska, e-mail: Katarzyna.Szczepanska@pw.edu.pl

Received 17.12.2025. Accepted 12.01.2026

pp. 14-21

Abstract

Purpose: Discussion of the concept of marketing research quality and presentation of criteria for assessing the quality of the marketing research process.
Design/methodology/approach: The aim of the study was to identify criteria for assessing the quality of the marketing research process that can be used to evaluate its quality level and to propose measures and indicators for determining the quality level of the marketing research process. The following methods were used to achieve the aim of the study: literature analysis and logical analysis and construction.
Findings/conclusions: It was found that: (1) the quality of the marketing research process is determined on the basis of two aspects: functional – the process of conducting marketing research, and formal – compliance with the general methodology of science, (2) the criteria for assessing the quality of the marketing research process are: effectiveness (taking into account qualitative and quantitative criteria) and efficiency, which can be measured using the proposed metrics and indicators.
Research limitations: Types of marketing research, elements of statistical methods, fields of science, research procedure.
Practical implications: Conducting quality assessments of marketing research in organisations.
Originality/value: Iidentifying the relationships between research procedures in general scientific methodology and in the field of social sciences, defining measures and indicators for assessing the quality of the marketing research process.

Keywords

methodology, marketing research, marketing research process, marketing research quality, marketing research quality indicators

prof. dr hab. Tadeusz BORYS – Uniwersytet Zielonogórski, Instytut Nauk o Zarządzaniu i Jakości, ul. Podgórna 50, 65-246 Zielona Góra, Polska, e-mail: t.borys@wez.uz.zgora.pl

Received 1.04.2026. Accepted 10.04.2026

pp. 2-13

Abstract

Purpose: This article is the second publication in a series in which the quality of human life is confronted with the processes of his physical and mentalSELF-destruction and the processes of axiological degradation, i.e. the degradation of his humanity, the essence of which is the sphere of human feelings [6, 7]. SELF-destruction is currently one of the key, and at the same time the most complex, interdisciplinary phenomena studied at the intersection of many disciplines and subdisciplines, especially psychiatry, psychology, including clinical psychology, sociology, neurosciences, and in particular neurobiology, philosophy, including existential philosophy and philosophy of consciousness, and theological sciences, as well as within these sciences by many specialized theories, such as e.g. trauma theory or suicide theory (suicidology). The problems of SELF-destruction are also not alien to economics and behavioral management. They create an extremely rich set of perspectives through which one can view SELF destruction as a multidimensional and interdisciplinary phenomenon. This multidimensionality prompted me to present various approaches to the complex structure of human SELF-destruction in two thematically compact and at the same time complementary parts of this essay. In the first part, I made an attempt to divide the existing or postulated models of viewing SELF-destruction into two groups. In the first group of models, which is dominant in theory and practice, the direction of implication from effect to cause is adopted, and that is why I called them “reverse” models, whereas in the second group, the opposite implication is assumed, the essence of which is explained by a cause-and-effect analysis. The potential that lies in this implication has led me to call these models “classic”. So I would like to point out that the proposed division of models is essentially based on two different logics for explaining SELF-destruction. That is why I subordinated the content of the essay to the answers to three important questions concerning the quality of human life: (1) What are the advantages and limitations of the “reverse” view of SELF-destruction, i.e. the view “from effect to cause”?; (2) What are the advantages and limitations of the “classic” view of SELF-destruction, i.e. the view “from cause to effect”? (3) What is the usefulness of using the “reverse” and “classical” view for the quality of life of a person? The answers to these questions will illustrate a cascade (stairs) that will reveal subsequent levels (layers) of the explanation of SELF-destruction through the already mentioned two implications, i.e. from effect to cause versus cause to effect. A detailed presentation of the proposal of this second cascade will be the subject of part two of this article.
Research methodology: In the article, I used the method of logical analysis in relation to both groups of models and a review of the literature, taking into account the multidimensionality and interdisciplinarity of the phenomenon of SELF-destruction.
Cognitive value: The features of the cognitive novelty of this study should be seen primarily in the presented cascading approaches to SELF-destruction, based on different logics of implication. This made it possible to distinguish two groups of models of viewing SELF-destruction: “reverse” (from effect to cause) and “classic” (from cause to effect). Presenting in this first part the advantages and limitations of both groups of models will create a good basis for presenting in the second part a deeper analysis of the “classical” view of the phenomenon of SELF-destruction, which in my opinion is a more perspective view, because it takes as a starting point the original cause of SELF-destruction, which is of an existential nature.
Conclusions: The main conclusions of the article can be found in the final part of the essay in the form of several conclusions that refer to the previously formulated research questions.

Keywords

quality of life, SELF-destruction, models, cause, effect