dr inż. Elwira BRODNICKA – Katedra Inżynierii Zarządzania i Jakości, Wydział Zarządzania i Ekonomii, Politechnika Gdańska, ul. G. Narutowicza 11/12, 80-233 Gdańsk, Polska, e-mail: Elwira.Brodnicka@pg.edu.pl
Received 13.12.2024. Accepted 18.12.2024
Abstract
Purpose: The primary objective is to determine the importance of internal and external factors influencing the development of Polish vineyards, using the Wielkopolska Voivodeship as a case study. The secondary objective is to characterize vineyard owners and identify the factors determining an investor’s decision to establish a vineyard.
Design/methodology/approach: The goal was achieved using an original survey questionnaire and data from the National Support Center for Agriculture (KOWR). The study was conducted using the CAWI method via Google Forms. The results were analyzed using the PCA and CA methods. The wine industry
in the marketing years 2011/2012 – 2021/2022 was also analyzed.
Findings/conclusions: The study involved 11 (52%) vineyard owners in Wielkopolska. The founders of vineyards are most often men over 50. The key predispositions influencing the investment decision are, on the business side, the hobby aspect, and on the personal side, managerial competences. Internal
factors supporting the development of winemaking are financial and social aspects, while organizational and management aspects create challenges. External factors supporting development are initiation and environmental factors, while economic factors hinder it.
Research limitations: The limitations of the conducted research include the problem of identifying vineyards in the Wielkopolska province resulting from the lack of a uniform list.
Practical implications: The results can serve as a guide for potential investors by indicating factors that hinder or facilitate the development of vineyards.
Originality/value: The literature on the subject lacks research on the importance of environmental impact on the development of Polish vineyards and investment decisions.
Keywords
winemaking in Poland, vineyard development factors, vineyards in Wielkopolska voivodeship, wine market, PCA