CategoryIssue 5-2024, publication

mgr Sebastian MATYSIK- Uniwersytet Szczeciński, Wydział Ekonomii, Finansów i Zarządzania, Instytut Zarządzania Uniwersytetu Szczecińskiego, ul. Cukrowa 8, 71-004 Szczecin, Polska
Szkoła Doktorska Uniwersytetu Szczecińskiego, ul. Adama Mickiewicza 16, 70-384 Szczecin, Polska, e-mail: kontakt@sebastianmatysik.pl

Received 16.10.2024. Accepted 21.10.2024

Abstract

Purpose: The purpose of this article was to determine the role of Blockchain technology in building customer loyalty and to identify key dimensions that support this process. The study aimed to fill the research gap regarding the impact of Blockchain on transparency, trust, and the effectiveness of loyalty programs.
Design/methodology/approach: The study was conducted based on a systematic literature review in accordance with PRISMA guidelines. The analysis covered academic literature available in the Scopus and Web of Science databases, focusing on the use of Blockchain in customer loyalty management. The research process was supported by artificial intelligence (AI), which enabled efficient processing and selection of articles. The content of the publication was also prepared using AI, which ensured minimization of bias, improved consistency of the analysis, and increased the replicability of results, which is crucial for reliable research.
Findings/conclusions: Blockchain revolutionizes loyalty programs through the tokenization of points, elimination of intermediaries, and process automation. This technology enhances transparency and security, fostering long-term customer trust. Additionally, new tools such as BNFT (Branded Non-Fungible Tokens) play a crucial role in engaging customers in digital environments.
Research limitations: The study was limited to open access literature, which may have led to the omission of significant studies presented in the global literature. Moreover, there is a lack of long-term empirical studies evaluating the actual impact of Blockchain on customer loyalty.
Practical implications: The findings can help companies implement Blockchain in loyalty programs, improving efficiency and building trust through transparency and process automation.
Originality/value: The study provides a new perspective on the application of Blockchain technology in building customer loyalty, including within loyalty programs, offering a comprehensive conceptual framework for both companies and researchers.

Keywords

Blockchain, customer loyalty, tokenization, loyalty programs, the PRISMA method

dr hab. Joanna M. DZIADKOWIEC – Uniwersytet Ekonomiczny w Krakowie, ul. Rakowicka 27, 31-510 Kraków, Polska; e-mail: dziadkoj@uek.krakow.pl
dr inż. Urszula BALON – Uniwersytet Ekonomiczny w Krakowie, ul. Rakowicka 27, 31-510 Kraków, Polska; e-mail: balonu@uek.krakow.pl
dr inż. Paulina KOTERWA – MAEM Polska

Received 20.06.2024. Accepted 05.07.2024

Abstract

Purpose: The aim of this article is to present the ALIC model (Audit-based Lean Implementations Canvas) as an effective approach for implementing Lean Management (LM) solutions.
Design/methodology/approach: Systematic analysis of model components.
Findings/conclusions: The ALIC model integrates elements utilized across various management domains, carefully selected to effectively support the implementation of Lean Management tools. ALIC is based on auditing; throughout the model’s implementation, a set of audit questions developed specifically
for the model is employed. The core of the model consists of fundamental LM tools (5S, standardized work, AUR, SMED, and Kanban). A set of KPI is used to assess effectiveness. The feedback loops designed within the model allow for both the assessment of the level of Lean Management implementation
and the evaluation of the effectiveness of the actions taken.
Research limitations: The analysis of the ALIC model suggests that it is likely to be effective for manufacturing enterprises across various industries; however, practical verification is required in organizations from sectors other than chemicals. There is also a lack of verification for non-manufacturing organizations, which could represent further research directions.
Practical implications: For managers and business practitioners, ALIC may serve as a model solution for implementing and assessing the effectiveness of Lean Management. Theoretically, it contributes to the scientific discourse regarding the implementation of Lean Management in terms of effectiveness
and the concept of continuous improvement.
Originality/value: The originality of the article stems from the presentation of a unique, proprietary ALIC model, which enables the assessment of the level of advancement and effectiveness of actions within the implementation of Lean Management.

Keywords

Lean Management, audit, KPI, continuous improvement, efficiency

prof. dr hab. Katarzyna SZCZEPAŃSKA – Politechnika Warszawska, Wydział Zarządzania, Pl. Politechniki 1, 00-661 Warszawa, Polska; e-mail: katarzyna.szczepanska@pw.edu.pl

Received 19.06.2024. Accepted 30.09.2024

Abstract

Purpose: Identification of scientific fields and disciplines with theoretical and practical applications in quality management.
Design/methodology/approach: Using the method of analysis and logical construction, the research questions sought to be answered: Which scientific fields and scientific disciplines are applicable to quality management theory and practice? What is the scope of scientific fields and disciplines in quality management theory and practice?
Findings/conclusions: Scientific disciplines can be classified (in general and specific classification) according to the existence of links with the TQM concept and the ISO quality management system. The scientific disciplines with the greatest links to the TQM concept and the ISO quality management system are management and quality sciences, psychology, economics and finance. The other scientific disciplines (sociology, philosophy, mathematics and computer science) have the least connection with the TQM concept and the ISO quality management system. The greatest diversity characterises the quantitative
structure of scientific disciplines in the social sciences. Common to the principles (excellence and TQM) and requirements of the ISO quality management system are the same scientific disciplines (management and quality sciences, psychology, economics and finance).
Research limitations: EN ISO 9001 without taking into account other ISO systems in the area of quality management.
Practical implications: Defining the limits of interdisciplinary knowledge in quality management as a basis for realising the concept of the intelligent organisation.
Originality/value: To indicate the perspective of empirical research on the impact of interdisciplinary knowledge on the achievement of: (a) quality objectives, (b) higher efficiency in quality management, (c) desirable organisational behaviour.

Keywords

quality, quality management, principles in quality management, interdisciplinarity, TQM, ISO